FAMILY DRIVES COFFEE CONVENIENCE IN BRISBANE

Written on the 24 March 2014 by Zarraffa's

Ralph Fioretti is a man on a mission; to bring Zarraffa’s-style drive thru coffee to Brisbane for the first time.

Opening the doors to the company’s 69th store this week at 2121 Sandgate Rd, Boondall, Ralph, along with wife Denise and daughter Candice, is proud to realise his dream of becoming a multi-store franchisee and also in opening the first drive thru for Zarraffa’s Coffee within Brisbane city limits.

“Since opening the doors at our Carseldine store in 2009, we have been keen to expand to another site and we knew a drive thru would be ideal. Being the first one in Brisbane is also a real thrill,” said Ralph.

“We like the idea of serving great coffee on-the-go and the challenge of offering exceptional service, with a great product through a faster paced drive thru system.”

Ralph said he is employing a brand new team, helmed by experienced manager Candice, who has been an integral part of the Carseldine location’s growth.

“We are definitely ‘keeping it in the family’, with Candice managing our Boondall store. Our brand new team are very excited to be a part of this adventure also and we have been lucky enough to show them the ropes at the Carseldine operation in preparation.”

Zarraffa’s Coffee CEO, Kenton Campbell, said it is always a great moment when franchisees took on their second store and he was thrilled for the Fioretti clan.

“Ralph and Denise are experienced operators with a real passion for the brand. Their hard work has reaped benefits and we are excited to see them take on the drive thru store to service demand in north Brisbane.”

The 127 sqm store site is ideally located for commuters heading into the city and also provides easy access for travellers heading to the Sunshine Coast.

“We will be open from 5am to 10pm every day and we pride ourselves on our customer service,” said Ralph.

“Even though we are a drive thru store we are a family-owned and operated business and we want to create a local coffee shop experience…the Zarraffa’s Fioretti family experience!”

Zarraffa’s Coffee Boondall is located at 2121 Sandgate Rd, Boondall QLD
Opening hours: 5am – 10pm, seven days a week