KING IS THE NEW QUEEN

Written on the 25 October 2013 by Bedshed

More  Australians  are  buying  king  size  beds  than  at  any  other  time  in  history,  according  to  one  of
Australia’s longest running and most successful franchises.

Gavin Culmsee, Chief Operating Officer at Bedshed, said sales of king size beds had risen 20 per cent in
the past five years.

“It’s an interesting industry trend.  People are looking for better quality sleep to keep pace and there’s no
doubt king size beds deliver this,” said Mr Culmsee.

“The  sheer  distance  between  two  sleeping  partners means  individuals  are  less  likely  to  be interrupted
during the night by partner disturbance. The greater the physical distance between two sleeping people,
the better sleep quality,” he said.

“Men and women also sleep at different temperatures, and the impact of an individual’s temperature on
another is removed with greater distance between them in the bed,” Mr Culmsee said. 

Bedshed executives and a team  of more  than 10  franchisees  have  recently  returned  from an  overseas
visit to China, Vietnam and Malaysia.

Mr  Culmsee  said the  twice-yearly  visits  are  designed  to  meet  with  suppliers,  inspect  potential  new
products and look at new bedroom furniture trends.

“What we’re  seeing  now  is a  trend  towards  the white  recycled and aged  timber  look. White  has  been
popular, particularly in a sleek, modern form but now the move is to a more natural, white wash finish on
products,” said Mr Culmsee. 

Mr Culmsee said the contingent also attended a major trade furniture show in Shanghai.

“It’s  just  one  of  the  ways  we  keep  our  finger  on  the  global  pulse  of bedding  and  bedroom  furniture
trends,” he said.