Aktiv Brands Unveils the 1st 'Se7en' Food Court Model

Written on the 9 December 2010

Se7en Gourmet Takeaway – one of Australia’s newest and most innovative operators in the Fast Food Franchise sector – recently unveiled their latest store at Indooroopilly Shopping Centre in Queensland.

The stunning new food court model is the first of its kind for se7en and celebrates the brands successful entry into the competitive food court environment.

The opening of the new Indooroopilly store has been a great success. The first day of trade set a new sales record for the brand thanks to a steady stream of intrigued and later impressed customers.

Se7en’s all day menu, displayed on a series of menu display LCD screens, has succeeded in luring customers with a modern offer that includes all day breakfasts, gourmet grills, seafood, freshly made salads, kid’s meals, coffee and seasoned chips and wedges.

In another ‘first’ for se7en, Indooroopilly also introduces se7en’s new and improved ‘Grills’ range – a delicious variety of gourmet burgers featuring Australian Wagyu Beef patties, skinless breast meat, exotic ingredients such as Sweet Chilli Roasted Pumpkin and Moroccan spiced mayonnaise. Se7en’s new pure Sour Dough Rolls also contain no additives or preservatives.

Se7en Managing Director, Dean Vella, says “se7en is all about innovation, high-end delicious Gourmet Takeaway meals and cheeky fun. We wanted to create a brand that feels like, looks like and tastes like a breath of fresh air and we think the new Indooroopilly store reflects that”.

Se7en’s latest store is a result of months invested in market research, brand development and product trialling undertaken by se7en developer and manager, Aktiv Brands.

Dean says, “our corporate team goes to great lengths to ensure that we carefully balance store design, menu design, brand personality, service quality and operational efficiency to make delivering on our promise a constant.”

Se7en’s image and brand elements in its new format at Indooroopilly remain mostly unaltered, however many back of house modifications were made to ensure that production and service could keep up with demand – a massive project that took lots of planning and research to ensure the store could operate effectively and efficiently.

The se7en franchise model has being carefully designed to ensure it can thrive in a broad range of locations from food courts to outdoor dining precincts; to stand alone locations on a coastal esplanade; or the main street of a country town.

The first two se7en outlets to open are located along outdoor dining precincts attached to Calamvale Central Shopping Centre and Capalaba Central Shopping Centre, both in South East Brisbane.

Se7en Gourmet Takeaway is part of the Aktiv Brands Group, along with Bucking Bull Roast & Grill, Skewerz Kebabz and The Kebab Co. For more information visit click here.