The Aktiv group Releases NEW Bucking Bull Concept Store in NSW

Written on the 20 December 2010

Bucking Bull – Australia’s Favourite Roast & Grill – unveiled their stunning new concept store at Charlestown Square Shopping Centre in New South Wales, late last week.

The latest addition to the 10 year old franchise is the first of its kind for Bucking Bull. The new concept store is the brand’s first venture into a back of house food court model, with many significant alterations to the store design and operational set-up.

For the first time, Bucking Bull’s traditional hot food display has been removed from the front counter at the new Charlestown Square store. Bucking Bull’s Managing Director, Dean Vella, says, “In previous food court models, our stores had a full front of house visual food display. However, we felt that trends had changed and operationally we could now deliver to the customer a fresher, hotter, better presented and importantly – faster – food option from our new back of house concept store.”

“One of the greatest positives of our new Bucking Bull concept store is better control of wastage through eliminating the deterioration of displayed product, as well as improving portion control systems without customer scrutiny. This assists in achieving a greater gross profit margin”, says Dean.

“In terms of labour, instead of requiring each staff member to be trained in and capable of food handling, front counter staff are now more customer focused in entering orders into the point of sale system which are then prepared by qualified kitchen staff. This assists in reducing the average staff costs through the required labour skill mix.”

Bucking Bull’s brand elements remain unaltered in its new format at Charlestown Square; however the store raises the bar for design and functionality. Bucking Bull’s home-style menu is screened across five LCD monitors; enticing customers will displays of traditional roast meals, all day hot breakfasts, real burgers, subs and sandwiches, spuds, snacks, coffee and more.

As the Aktiv group continue to invest more time and energy into the evolution of their successful franchise systems, their positioning in the competitive fast food marketplace is growing strong. Aktiv group Managing Director, Stuart Beechen, says, “It is becoming increasingly important to have a strong retail presence not only through store design attributes, but also throughout the entire purchasing experience. As a fast food retailer, we focus on the primary two variables within our business – food costs and labour control in developing our franchise models”

Bucking Bull Roast & Grill is part of the Aktiv Brands group, along with se7en Gourmet Takeaway, Skewerz Kebabz and The Kebab Co.

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