Cafe2U franchisees an overnight success thanks to new package

Written on the 26 May 2009

The world’s largest mobile coffee franchise, Australian born Café2U, is set to expand further thanks to the introduction of a new package ensuring all new franchisees success from day one of their new business venture.

Cafe2U has  over 80 franchisees in Australia and nearly 50 in the UK but this is set to be the tip of the iceberg as prospective franchisees look to invest in a ‘sure thing’ during the current economic downturn.

 “We have developed a new package that should see interest spike very quickly  among prospective franchisees around the country,” said Café2U CEO Andy Simpkin.

Cafe2U have introduced the “Acceleration Package” to ensure new franchisees hit the ground running from day one.  The start-up package fast-tracks their business launch by three months, allowing them to reach a level of daily sales that previously took on average up to this period to achieve. This level of sales is  modelled to be over the breakeven point to cover the investment in the  franchise.

Cafe2U also provides an income guarantee for the first two weeks, with a  daily business schedule constructed with the assistance of the franchisee’s allocated  Franchisee Development Manager.

“We guarantee that from the first day of trading, they will be taking home $500.00 day for the next two weeks,” Mr Simpkin added.

The  sole focus of the Franchisee Development Manager  is to accelerate the development of the new business.

“We have brought in three  highly experienced Franchisee Development Managers who specialise in generating new business in tandem with the new franchisee. It is not only their key focus, but they are incentivised to get the new franchisee to a sustainable level of sales in a short period of time,” Mr Simpkin explained.

The new package ensures an  income level that not only provides investment pay-back, but empowers the franchise with practical on-the-job experience and tuition in attracting new business.

“The beauty of this package is that the  new franchisee is not trained in a classroom, then left in their territory to sink or swim. This fast tracks them to a solid business base and  provides a reliable plan for sustainable growth. Our company mission is to enable franchisees to prosper from day one and this is a crucial element in that.”

At the conclusion of the Acceleration Package Franchisees are mentored on an ongoing basis by experienced operators within the organisation, with advice on  making business choices gleaned  from the collective  experience of more than 130 Cafe2U franchises.

The total “Acceleration Package” takes 4 weeks including 1 week  pre- work with the Franchisee Development Manager, 1 week in the classroom and 2 weeks in the new Franchisee’s exclusive territory. Then, a programme of coaching and mentoring continues to ensure ongoing success.

>> Learn more about Cafe2U franchise opportunities.